Why choose calendars to promote your business?
The primary reason a business advertises is to communicate to a target audience the company name, its location, and what products or services it can provide.
Calendar Advertising
Calendar advertising is the most efficient and effective medium for that job. Everyone needs a calendar. Recent studies show that 98% of all homes and almost 100% of all businesses use at least one calendar. Studies also show that the majority of people who don't receive a complimentary calendar would like one. So it stands to reason that the company who distributes calendars to its customers and prospects is meeting a need and will be appreciated for this gesture.
What are the advantages?
A calendar places your sales message in the best of all advertising locations, a place on the wall or desk where your message will be prominently displayed for 365 days a year. No other form of advertising medium can claim this kind of cost effective exposure; a calendar stands alone and it doesn't have to compete with other adverts in magazines or directories.
Calendar Advertising offers:
- Constant exposure
People use their calendar every day and each time they do, they see your company's message. - Personal contact
It's like buying space on the recipient's wall or desk. - Economical advantages
There's no wasted coverage as you control the distribution, only giving to whom you want.
Does Calendar Advertising work?
Of course, as over 80% of business and home recipients report purchasing the goods or services from the advertiser who gave them a calendar.